Irdeto buys Rovi's BD+ technology for Blu-ray

Staff writer
08 Jul 2011
00:00
News
Press Announcement

Irdeto announced the acquisition of BD+ technology for Blu-ray from Rovi Corporation.

The newly acquired BD+ technology will fold into the company’s Irdeto ActiveCloak for Media offering, giving Hollywood studios a more robust solution for protecting high-value Blu-ray movie titles from the threat of digital piracy and lost revenues.

This deal marks the next phase of a dedicated effort by Irdeto to combat entertainment piracy across online, broadcast and physical media distribution channels.

Irdeto launched ActiveCloak for Media in February, the first and only dynamic security solution to protect and monetize high-value digital entertainment assets throughout their entire lifecycle. By integrating BD+ intellectual property, contracts, and patent licenses into its current offering, Irdeto customers will be able to implement more robust security measures for Blu-ray than the current Advanced Access Content System (AACS), which has suffered from a history of security breaches and hacks.

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