Irdeto revealed today that PT Mega Media Indonesia Group - owner of satellite pay-TV service Orange TV - is using the vendor’s end-to-end multiscreen services to power what is being billed as Indonesia’s first-ever commercial OTT content delivery service via Genflix, Orange TV’s OTT streaming video service.
Genflix, established by Orange TV in September 2013, currently offers streaming services for cable TV channels and video-on-demand in Indonesia, providing a range of premium offerings across smart devices such as mobile phones and tablets.
In addition to providing protection for premium content, the Irdeto Multiscreen service enables Genflix to offer consumers a more personalized and user-friendly experience across a variety of devices.
Mega Media Indonesia hopes to leverage the multiscreen capability to generate new revenue streams, establish Genflix as a market leader, and capture Indonesia’s fast-growing mobile consumer market, according to Irdeto.
The deal also allows Gen-flix to focus on its core business and grow its revenue without having to deal with the complexity of content distribution, media protection, DRM support and licensing rights, all of which are managed by Irdeto’s solution, said Bengt Jonsson, sales VP for APAC at Irdeto.
“As today’s OTT services and business models evolve, it is crucial for operators like [Mega Media Indonesia] to have a fuss-free, flexible and integrated end-to-end solution to conveniently and quickly roll out their offerings to consumers,” Jonsson said in a statement. “Through our continued partnership, we are confident Genflix will quickly establish itself with consumers as the new way to consume OTT content.”
Mega Media Indonesia has been working with Irdeto since 2011, using its Cloaked CA software security and Irdeto Rights services for Orange TV.
“We are delighted to be expanding our long-term partnership with Irdeto to maximize the full growth potential of Genflix,” said Supeno Lembang, President Commissary of Orange TV. “With our unique prepaid business model and national broadcasting rights to the Barclays Premier League, we needed a strong multiscreen partner to ensure our content is securely delivered onto any screen for our consumers.”
Orange TV is initially targeting one to three million subscribers for Genflix. Irdeto added it is working closely with several strategic partners to support Genflix. Elemental Technologies is supporting the expansion of Genflix service availability on a variety of smart devices as well as broadening content offers for subscribers. Genflix is also using bitmovin’s “bitdash” MPEG-DASH video player to offer high-quality live and on-demand video streaming, as well as Conversant Solutions’ CDN services to enable fast content delivery.
eMarketer estimates that Indonesia will surpass 100 million active smartphone users by 2018, making it the fourth-largest smartphone user population in the world.
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