Japan leads smart TV adoption

Staff writer
15 Feb 2016
Daily News

Smart TV household penetration in the leading market of Japan has reached 50% and will rise to 63% in 2019, followed by the United States at 57%, according IHS Technology.

Among Western European countries, Germany and the United Kingdom are expected to reach 53% penetration for smart TVs in 2019, followed closely by France at 50%.

Hisakazu Torii, senior director of consumer device research for IHS Technology, said increasing demand for 4K resolution, the debut of high dynamic range for both hardware and content, and access to streaming content that supports these features will accelerate smart TV demand globally.

“Growing availability of 4K content from online video providers will also support this trend, as will the introduction of ultra-high-definition Blu-ray in 2016,” said Torii.

While China is considered to be an emerging TV market, smart TV household penetration there is expected to reach 46% by 2019.

This is because smart TV is an essential feature on TVs sold in China, as many Chinese consumers seek out online content services. But it is said that increased sales of 4K TVs will accelerate these trends in the Chinese market.

Other emerging countries will remain low, due to a lack of online video content and insufficient infrastructure to deliver the required broadband internet content to the home. Smart TV household penetration in Brazil and Russia will only reach 36% in 2019.

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