K+, a premium pay TV service by Vietnam Satellite Digital Television (VSTV), chose Irderto to provide end-to-end multiscreen support for the launch of its first commercial over-the-top (OTT) service.
VSTV is the largest satellite pay TV platform in Vietnam with approximately 800,000 subscribers. Irdeto’s suite of multiscreen products includes Irdeto Rights, Irdeto Media Manager and comprehensive implementation and managed services.
By working with Irdeto and using enhanced user experiences and customized consumer facing applications supplied by Vodworks, K+ can offer their OTT content across multiple devices and browsers in a unique service for their market.
Vietnam is one of the faster growing pay TV markets in Asia Pacific. With improving connectivity and broadband penetration, more OTT services are expected to be launched to offer subscribers the flexibility to view content on various devices.
With Irdeto’s support, K+ expects to be able to leverage this opportunity and will be the first pay TV network to offer Premier League matches through OTT delivery in Vietnam.
“We wanted to launch an OTT service as a value added service for our subscribers, who are increasingly viewing content through multiple connected devices,” said Jacques Aymar de Roquefeuil, deputy general director, VSTV.
“Irdeto’s end-to-end multi-screen solution was important to the success of this new service, as it allows us to deliver our customers premium OTT entertainment on their screen of choice regardless of DRM and streaming format,” said Roquefeuil.