Lenovo takes aim at China handset market

Tags
China  China Mobile  Lenovo  Lephone  OPhone  Smartphones

Lenovo takes aim at China handset market

Dylan Bushell-Embling  |   April 20, 2010
telecomasia.net
Thumbnail: 
Lenovo plans to revitalize its handset efforts, setting its sights on China’s rapidly-growing smartphone market for initial growth.
 
The company, which reacquired handset division Lenovo Mobile last November, believes the business can account for up to one-fifth of revenue within five years.
 
At the launch of its new Lephone handset yesterday, Lenovo said it would concentrate its handset marketing efforts on China at first, then broaden the scope to include emerging markets, and then developed markets, WSJ.com said. 
 
The company will develop phones for both the enterprise and consumer markets, using all three 3G standards operating in China – W-CDMA, cdma2000 and TD-SCDMA.
 
Lenovo's first offering under the new strategy - the Lephone smartphone - runs on OPhone, a version of Google's Android OS customized by China Mobile.
 
The touchscreen handset is powered by a 1GHz Qualcomm Snapdragon processor, ships with a snap-on keyboard, and supports 3G, Wi-Fi and A-GPS.
 
This particular model has been made specifically for the Chinese market, and there are no plans for an international launch.
 
Lenovo sold Lenovo Mobile in 2008 for $100 million, but bought it back for twice the price in November last year. 
Source: 
telecomasia.net
Dylan Bushell-Embling

Similar

Related Articles

Tell Us What You Think

Add comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <a> <p> <span> <div> <h1> <h2> <h3> <h4> <h5> <h6> <img> <img /> <map> <area> <hr> <br> <br /> <ul> <ol> <li> <dl> <dt> <dd> <table> <tr> <td> <em> <b> <u> <i> <strong> <font> <del> <ins> <sub> <sup> <quote> <blockquote> <pre> <address> <code> <cite> <embed> <object> <strike> <caption>
  • Lines and paragraphs break automatically.
  • Use <!--pagebreak--> to create page breaks.

More information about formatting options

Frontpage Title Only

DAILY NEWS

Video from Telecom Channel

 
It's all about being connected, but what does that mean for telcos?
Being connected anywhere, anytime, anyhow is the cornerstone of Amdocs ' Connected World' concept. Kevin Corcoran explains how it works.    
 

Article-CMMA2010

COMMUNICASIA 2010
• Sat operators blast new pay TV rules
• Spectrum issues could slow LTE rollouts, warn experts
• Illegal satellite dishes drive China DTH reform
• The problem with govt NBNs
• Skype calls up the mobile video future
• Singapore's ICT sector grew 8% in ‘09: Lui


Voices_tabs

Telstra deal: market relief, but it's only half-time

Robert Clark
Telstra-NBN unlikely to be major wholesalers, says Ovum

i-Cable makes the simple difficult

Joseph Waring
Bad customer service is everywhere in the telco industry
MORE

Telstra and NBN Co reach quorum on fiber rollout

David Kennedy/Ovum
A heads of agreement, not a final deal

Keys to a connected future

Lisa Mitnick, Accenture
Operators are positioned to take the lead in embedded mobile systems by leveraging their strong brands and sales and marketing capabilities
MORE

Does the TV viewer really matter?

John C. Tanner
It's not clear how consumers benefit from industry-preferred model of exclusive TV content contracts

Eliminating avoidable failures

Robert Clark
Try a checklist if your company has walls that need breaking down or information to be shared
MORE

Frontpage Title Only

FEATURES

Frontpage Title Only

WHITE PAPERS

businessweek_industryview

eBay emerging as mobile commerce market leader

Douglas MacMillan and Joseph Galante
After years of losing ground to Amazon in traditional online retailing
MORE

LTE backhaul breakaway

Robert Synnestvedt, Cisco
Backhaul networks deserve the same type of undivided attention we've traditionally given radios
MORE

MWC2010 List

MOBILE WORLD CONGRESS 2010
• HTC guns for top 3 smartphone makers
• Powermat wants to charge your desktop
• Femtos outlook improves as cellcos seek offload options
• Cheaper smartphones key to broadband takeup

Frontpage Content by Category

SPECIALS

2010: All the forecasts

Industry experts put their heads together and stick their necks out to call the big trends for 2010

lighter_side_telecom_career

Always on, racking up charges

Staff writer
Editor's shock at $2,000 data service bill
MORE

SingTel international chief retires

Staff writer
Lim Chuan Poh will vacate his position by year-end
MORE