Leveraging IPv6 to improve customer loyalty

Jessica Scarpati
28 Sep 2010
00:00
 
If service providers want to monetize their IPv6 migration efforts with enterprise customers, they need to be creative about tying it to services, according to Mike Jude, program manager of Stratecast, a division of Frost & Sullivan.
 
"I think you can actually make the case in the enterprise space that you're not only providing IPv6, but you're providing some of the bells and whistles with security and things like that," Jude said. "I think you can make the case for IPv6-unique services."
 
Carriers should make their IPv6 migration pitch to enterprises "service-centric" rather than technology-focused, he added.
 
"The point of this isn't the mousetrap. It's catching the mouse," Jude said. "You're not saying, 'Gee, this mousetrap has 10,000 gears in it. Isn't it slick?' It's, 'We have a service that catches mice.'"
 
 
This article originally appeared on SearchTelecom.com
 

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