Handset maker LG Electronics could consider lower-end models and outsourcing the production of some handsets, the chief of its mobile phone unit, quoted by a Reuters report, said.
'Competition will be very fierce next year,' Park Mun-hwa, chief executive of LG's cellular phone business, was quoted as saying.
LG Electronics is currently the world's No. 4 mobile phone maker.
'We can use various strategies. In the process, lower-cost models or contract manufacturing could be considered,' Park said.