LiveWire Mobile launches service for ringback tones

19 Aug 2009

LiveWire Mobile is now offering a new standards-based web service for ringback tones.

The solution upgrades LiveWire Mobile's mobile personalization service, enabling seamless integration for third parties to introduce off-portal, advertising and content bundling solutions to its ringback tone customers.

This SOA-style (service-oriented architecture) web service function provides high-level, robust APIs (application programming interfaces) allowing application partners the ability to remotely manage subscriber accounts, content and assignments with speed and ease.

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