Location-based ad spend to hit $1.8b in 2015

Staff writer
Mobile Apps Xchange
Businesses are primed to spend $1.8 billion on location-based advertising in 2015 as part of their overall mobile marketing budgets, according to a new study from ABI Research.
 
ABI director Neil Strother says new players must first establish marketing goals, analyze customers’ mobile and location habits, and develop a location approach.
 
Following that, location partners must be chosen and the best technologies for one’s brand must be determined.

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