Lucent Technologies had entered into an agreement to acquire Mobilitec, a leading provider of content management software for wireless service providers.
The acquisition strengthens Lucent's next-generation platforms that support voice, video, data and multimedia applications, enabling more services for mobile and broadband users.
Lucent will acquire Mobilitec, a privately held company in San Mateo, Calif., in a cash transaction.
The transaction is subject to customary closing conditions and regulatory approvals and is expected to close by Dec. 31, 2006. Financial terms are not being disclosed at this time. The transaction is not material to Lucent.
Lucent intends to integrate the Mobilitec solution, which enhances Lucent's IP Multimedia Subsystem (IMS) and Mobility (3G) portfolios, with Lucent's application products to enable intelligent, personalized context-aware content delivery and targeted advertising.
This will make it possible for service providers to offer special promotions on their Web storefronts that are personalized based on content, profiles, preferences, location and availability.
In addition, these promotions can be targeted by device or user segment, and sent to friends through buddy lists to support viral marketing.
Lucent's integrated solution will accelerate the service provider's ability to respond to the growing market opportunity.
According to Pyramid Research, the global market for mobile content services is expected to reach $73 billion by 2010.
This market estimate includes services and applications such as ring tones, games, information, music, video and graphics but excludes messaging and remote access.
'Lucent is committed to providing our customers with solutions that help them introduce new next-generation services and capture new sources of revenue. Combining content delivery technology and 'context aware' capabilities -- such as presence and location -- will enable service providers to produce unique offers that can appeal to new market segments and groups of users,' said Sandip Mukerjee, VP, Lucent Technologies Applications Solutions.