M1 and MediaCorp have appointed Alcatel-Lucent, a world leader in mobile TV technology, as the supplier of the DVBH (Digital Video Broadcasting-Handheld) platform for their joint mobile TV consumer trial in August. Alcatel-Lucent's DVBH platform will support the Open Mobile Alliance BCast Smart Card Profile (OMA BCAST SCP) standard, which is being adopted globally. This is a SIM-based service protection system that allows subscribers of mobile TV to switch to other supported handsets without disrupting their service. The M1-MediaCorp mobile TV trial will be one of the first in the world to use this standard. Vendors that will support Alcatel-Lucent in the trial include Samsung and smartcard supplier, Gemalto. More details regarding the trial, which is expected to last about three months, will be announced later.
About M1
M1, Singapore's most exciting and innovative mobile, broadband and IDD service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice, business and data communications, focusing on value, quality and customer service. More information on M1 is available at www.m1.com.sg
About MediaCorp
MediaCorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media. It pioneered the development of Singapore's broadcasting industry, hitting the radio airwaves in 1936 and beaming the first TV pictures in 1963. Today, MediaCorp has over 55 products in four languages (English, Mandarin, Malay and Tamil), reaching out to 99.4 percent of Singapore adults each week.
Among them are industry firsts viz an outdoor digital television that was the first in the world to use Digital Video Broadcast technology, and Asia's first Digital Audio Broadcast radio service. Initiatives in the digital space include a highly successful online classifieds, Internet TV-on-demand and High Definition TV broadcast.
Beyond Singapore, the diversified group is making its presence felt, through magazines publishing, Singapore-made entertainment programmes, as well as Channel NewsAsia International, the only Asian owned English news channel.
It has also entered into a financial and strategic relationship with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom.
Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp's vision is to become Asia's top media company, delivering valued content to the world.
For more information, please visit www.mediacorp.com.sg