M1 joins StarHub in electricity play

27 Mar 2018

Singapore's M1 has joined StarHub in looking to carve out a share of Singapore's new open electricity market.

M1 has announced a collaboration with Keppel Electric, a participating electricity retailer in Singapore's Jurong open electricity market (OEM) soft launch, to offer electricity bundled with telecoms services.

New and re-contracting mobile customers are being offered the ability to sign up for discount electricity plans at the M1 Shop In Jurong, as well as either S$80 off the price of the Samsung Galaxy S9 and S9+ or six months worth of extra data allocations.

“We are delighted to partner Keppel Electric to offer our customers greater value and flexibility in the liberalized energy market,” M1 chief marketing officer P. Subramaniam said.

“We look forward to working closely with Keppel Electric to provide new service development and product bundling for its provision of its electricity offerings in this town and nationwide in time to come.”

Earlier this month StarHub announced a joint initiative with renewable energy startup Sunseap to enter Singapore's open electricity market to offer joint electricity plans, collaborating on areas including sales, customer service and billing.

Singapore plans to liberalize the nation's electricity market to allow customers to seamlessly switch electricity retailers with no disruption to supply. The new open market has been soft-launched in Jurong and will be rolled out city-wide later this year.

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