New technologies in the managed services domain
The evolution of managed services has brought with it a variety of platforms for next generation end user offerings. Managed Services today provide a platform for
- 3G & WiMAX services like Internet Protocol television (IPTV) service, mobile television among many other rich-media services on new devices such as iPhone
- Delivery of video such as mobile video, enterprise-managed video and IPTV
- Mobile remittance and micropayments with billing and call center support
- Shared core network outsourcing will continue to see an upward trend
Challenges
Despite the huge range of benefits that Managed Services provide, there are certain challenges the Managed Services industry faces. The dynamism in the Indian telecom industry has resulted in constantly changing demands of the managed service market. Any successful service provider has a demarcated audience. Communicating the benefits of Managed Services to this entire spectrum of service providers in accordance with their target audience can be seen as a challenge.
It is thus imperative for a MSP to communicate to service provider the benefits of managed services that include massive support in
- Developing and retaining customer loyalty
- Complying with new regulation
- Transforming to a multi-play provider
- Reducing development costs for new services
- Extending Financial Operations Efficiency
Conclusion
The success that the managed services model has seen in several developed and developing markets is testament to the fact that there is a lot that the Indian telecom industry can benefit from. It is important that the industry uses the latest technological offerings from the managed services domain to extend to consumers a better and larger range of telecommunication services, taking the Indian telecom revolution to new heights.
Erwann Thomassain, Director, Account & Regional Marketing, Asia-Pacific, Amdocs