Managing customer profitability and economic value in the telecom industry

01 Oct 2010

Deregulation and competition have many telecommunications providers struggling to sustain or restore profitability.

This white paper outlines ways that activity-based management reflects the actual costs involved in attracting, supporting and keeping a customer.

You will learn about the shift from commodities to customers in the marketplace and the importance of customer profitability as a measure of economic value.

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