Managing customer profitability and economic value in the telecom industry

SAS
01 Oct 2010
00:00

Deregulation and competition have many telecommunications providers struggling to sustain or restore profitability.

This white paper outlines ways that activity-based management reflects the actual costs involved in attracting, supporting and keeping a customer.

You will learn about the shift from commodities to customers in the marketplace and the importance of customer profitability as a measure of economic value.

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