Marketing software portfolio

23 Oct 2007

Teradata's relationship manager version 6 is a new marketing software portfolio that integrates advanced analytics with multi-channel, multi-step customer interaction tools accessible through a role-based user interface.

The company says the new portfolio is also browser-based for ease of use and designed to take full advantage of the enterprise intelligence capabilities of the Teradata Warehouse.

Teradata relationship manager version 6 dramatically augments the functionality of the previous customer management portfolio, Teradata CRM, with 100 new features.

This is designed to further extend Teradata's lead in customer-driven marketing and is an important step forward in integrating analytical and operational customer relationship management to ensure that messages and offers to customers are relevant, timely and significant.

Related content

No Comments Yet! Be the first to share what you think!
This website uses cookies
This provides customers with a personalized experience and increases the efficiency of visiting the site, allowing us to provide the most efficient service. By using the website and accepting the terms of the policy, you consent to the use of cookies in accordance with the terms of this policy.