Service providers need to be more creative in how they market their services to effectively sell to pre-paid customers. Real-time charging is one of the systems best placed to enable this creativity. It provides the flexibility and agility required to run innovative promotions, roll-out dynamic bundles and build customer loyalty.
This webinar will discuss the challenges of marketing to pre–paid customers and address topics including:
- Emerging trends and practices for pre–paid subscribers
- Role of charging as an enabler of marketing and promotion
- Real–life use cases of innovation in promotions and bundles