MEASAT Satellite Systems signed an agreement with Viacom 18 Media for use of the MEASAT-3a satellite for the international distribution of Viacom 18's channels across the Asian region.
The company in a release said Viacom 18 is a 50/50 joint venture operation in India between Viacom Inc. and the Network 18 Group. The joint venture includes leading brands across television, film and digital media to build one of India's leading multimedia entertainment powerhouse. The brands include MTV, NICK, VH1, COLORS and Viacom18 Motion Pictures.
"With wide coverage and a powerful Asian footprint, MEASAT-3a is the obvious satellite choice for distribution of our international services," said Piyush Gupta, Chief Technology Officer, Viacom 18.
The MEASAT-3/3a satellites distribute News, Lifestyle, Music, General Entertainment, Sports and Documentary channels across Asia. With a bouquet of SD, HD and 3D channels, MEASAT is the preferred satellite operator for broadcast distribution in the region.