Media firms move to Microsoft environment

Staff Writer
28 Sep 2010

Several companies have deployed Microsoft products and technologies based on solution frameworks developed for the media and entertainment industry. Packaged as Microsoft Solution Framework for Editorial Collaboration, these solutions enable digital content management, editorial collaboration, mobile journalism, business intelligence and business partner relationship management.

Companies using Microsoft’s solutions include the Associated Press, which designed for its 2,400 journalists a newsroom system based on Microsoft SharePoint Server 2010 and Microsoft Word 2010. AP journalists and editors will use Word to author content, and will use an editorial system based on SharePoint Server 2010 to manage resources and share the content. With this solution, AP expects to improve productivity, facilitate newsroom collaboration and simplify software development.

USA Today publisher Gannett, which has a portfolio of over 80 newspapers, now uses SharePoint Server 2010 for its ContentOne editorial planning portal to improve content development, sharing and information gathering across its global network.

Taking off from Microsoft’s framework, German firm Conciety developed the IQon Media Solution Framework which provides broadcasters, publishers and news agencies with a platform to optimize communication and collaboration workflows that enable end-to-end content production, post production and delivery. Conciety also developed an application for Windows Phone 7 to enable journalists to find content and post stories while reporting in the field.

Also, media and broadcasters have turned to Microsoft in order to modernize their digital content management systems by lowering the cost of implementation and achieving better total cost of ownership.

Entertainment group Endemol upgraded to the latest version of Dalet Enterprise, a digital asset management (DAM) system that is based on the Microsoft .NET Framework and is running on Microsoft SQL Server, and integrating it with Microsoft SharePoint Server 2010. The upgrade made it easier and faster for its employees to access and find media assets within the company’s large catalog.

Further, Spanish broadcaster RTVE moved its content management systems to Microsoft SQL Server using the DAM system, which is designed to facilitate highly efficient and collaborative workflows for news, sports, program preparation and archives.

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