Media Prima chooses EditShare for HD content

Staff writer
29 Jun 2011
00:00

Media Prima has installed over 200 terabytes of EditShare storage products at its location in Malaysia to support its move to HD production and delivery.

The storage systems will enable better collaboration between a large group of video editors, artists, producers and audio engineers.All video and audio content can be accessed directly, and video can be played and edited in real-time by all creative departments without the need to copy or move media.

Media Prima installed two EditShare systems four years ago in its web/online department, Alt Media. Two years later, TV3 added more EditShare collaborative storage to service over 20 Final Cut Pro editing suites. The need to produce more content in HD has resulted in the recent acquisition by Media Prima of additional EditShare storage, proof of the advantages offered with file-based workflows and collaborative storage.

The newly added systems are servicing Media Prima's content creation for TV3, 8TV, ntv7, and TV9. Media Prima has over 80 broadcast video editing suites, including Avid Media Composer and Final Cut Pro HD. Producers can also view low-resolution “proxy” video versions of HD content at their own desks using EditShare's Flow Browse, allowing them to efficiently log ingested material, as well as offering them pre-editing capabilities using only a desktop or notebook computer.

Related content

Follow Telecom Asia Sport!
Tags:
Comments
No Comments Yet! Be the first to share what you think!
This website uses cookies
This provides customers with a personalized experience and increases the efficiency of visiting the site, allowing us to provide the most efficient service. By using the website and accepting the terms of the policy, you consent to the use of cookies in accordance with the terms of this policy.