Media vision 2020

29 Apr 2014

You need an agile strategy to survive in the TV industry of 2020. A $750 billion dollar industry serving over 8 billion connected mobile broadband subscribers and over 50 billion connected devices all plugged into a global IP network. The old rules don’t apply.

This is a world where global brands combine consumer electronics, social media and apps to create disruptive new business models without warning.

Ericsson’s Media Vision 2020 is our view of the future, created to paint a picture of how the TV and media landscape will evolve.

It is underpinned by our unique position that spans the entire media value chain, across the convergence of media and telecoms backed by our deep insight into consumer trends.

Through combining our understanding of the market with quantifiable research we have set out to help our industry recognize what it needs to prepare for the journey ahead.

Related article: The future of mobile TV: it’s time to change your game

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