The MEF’s Annual Business Confidence Index (BCI), compiled by KPMG, indicates a $36-billion mobile media market in 2010.
“With the global economic recovery underway, the first aggregate results of the Annual BCI point to a toughened industry which has readjusted growth predictions from 33% growth in the second quarter (of 2009), down to 24%,” said Andrew Bud, MEF global chair.
KPMG director Mark Harding, who analysed the survey findings, said there is optimism in the rise of applications, which are expected to account for 21% of revenue streams for the next quarter.