Microsoft, PPTV forge cloud alliance for online TV

Staff writer
08 Aug 2012
00:00

Microsoft and China’s PPTV signed a strategic partnership memorandum to launch PPTV Asia TV Networks (ATN) platform on Windows Azure.

This one-stop Internet TV service platform will offer content and service providers a new scale of business opportunities. This is also Microsoft's first cloud-based collaboration with a local Chinese new media company.

According to the memorandum, PPTV will adopt Windows Azure as the core infrastructure platform for PPTV ATN. PPTV ATN will provide a cloud-based Internet TV solution to satisfy the growing global internet TV demand. PPTV will also continue to explore the collaboration opportunities with Microsoft on online TV, media service platform and Content Delivery Network (CDN) for its next generation domestic market needs.

Internet TV is disruptive to entertainment business, with huge potential also a high barrier of entry. For content providers, the lack of insights into local markets is an obstacle to maximize profits. For regional service providers, the demand for technical expertise, and the intensive capital requirements to acquire content library and to build out network infrastructure is prohibitive.

PPTV ATN allows global content providers to upload content to the library, and to license to service providers through revenue sharing.

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