Mobile Marketing Association (MMA) has appointed Marcio Chaer as managing director for Latin America region.
Chaer will focus on the education of agencies and brands, and look to provide clear understanding of mobile marketing benefits, metrics and consumer privacy best practices.
His priority is to acquire more MMA LATAM members through actions that add value for the entire mobile marketing ecosystem.
Chaer has more than ten years of experience in advertising, marketing, multimedia and telecommunication value-added services.
Over the past five years Chaer has been concentrating on the digital and mobile markets, specializing in strategic consultancy services and new business development.