Mobile access to Twitter surging: ComScore

Mobile access to Twitter surging: ComScore

Dylan Bushell-Embling  |   March 05, 2010
telecomseurope.net
Thumbnail: 
Facebook remains the most popular social networking site for mobile users, despite rival Twitter enjoying a 347% rise in the number of subscribers accessing the site on their phone.
 
Figures from ComScore show 4.7 million users accessed Twitter from their phone in January, up from 1.1 million in January 2009. However, the figure is still dwarfed by Facebook, which saw mobile access grow 112% to 25.1 million users year-on-year.
 
Mobile access to the sites has been boosted by increased sales of smartphones, ComScore notes, with 30% of smartphone users logging on via their mobile browser, compared to 6.8% of feature phone users.
 
However, that trend hasn’t helped rival site MySpace, which experienced a 7% fall to 11.4 million users year-on-year.
 
“Social networking remains one of the most popular and fastest-growing behaviours on both the PC-based Internet and the mobile Web,” ComScore president for mobile Mark Donovan said.
 
“Social media is a natural sweet spot for mobile since mobile devices are at the centre of how people communicate with their circle of friends.”
 
Dylan Bushell-Embling
Egypt has become the first country to find out the hard way what happens when you shut down the Internet

Frontpage Content by Category

As 2011 dawns, industry experts predict what might happen in the year ahead

Frontpage Content by Category

Nicole McCormick/Ovum
New regulator NBTC has government, not industry, interests at heart

businessweek_industryview

Adam Satariano and Peter Burrows
Deal delayed by lengthy trials, technical negotiations
Mark Sten, Globys
Carriers need to shift from blasting large segments to delivering highly personalized communications

Frontpage Content by Category with Image

Sponsored by SAP
The activity-based costing methodology enables telcos to acquire a deeper understanding of costs and profitability. Find out more in this webinar.

lighter_side_telecom_career

Staff writer
Experts disagree on whether the phenomenon exists
Staff writer
Paul Fegan named group MD of Strategy & Corporate Services