MobAir is taking eMarketer’s prediction that total mobile ad spend in China will climb 58% in 2017 seriously.
The mobile growth platform for brands, which counts AliExpress, Trivago, and Baidu as clients, is investing in Shanghai with a new office.
The office will allow the startup to offer personalized services to local partners and broaden its footprint.
Through MobAir, China-based CMOs will be able to take advantage of the company’s portfolio of user acquisition mobile services.
"China's app economy is accelerating in growth, putting it within striking distance of Japan and the United States," Barak Aviad, CEO of MobAir said in an announcement.
"Gaming apps are the biggest market winners regarding revenue. Therefore, our company, equipped with years of experience in utility and gaming verticals, sees enormous potential in the Chinese mobile market in terms of app advertising growth," he added.
MobAir has worked with leading brands in social casino and gaming to roll out successful campaigns on mobile.
Launched in 2015 and a Global Digital Marketing Group company, it offers a performance-based mobile app marketing platform for large-scale user acquisition.
Its native advertising solutions target premium customers and drive loyalty.
MobAir is no stranger to China. The company has worked Chinese advertisers and publishers since its launch. According to the announcement, the company is looking expand its list of clients with China's gaming giants.
With the new Shanghai office, the company now operates six offices across Asia, Europe, and the Middle East.