Mobile apps transforming education

Keerthi Chandan/Tavess
24 May 2011
00:00
 
Mobile education in India
 
Technology penetration in general settings remains painfully low in India, limiting the adoption of mobile apps. Tavess estimates the potential size of the Indian education-based mobile apps market to have been $3.6 billion for the year 2010, and expects this to rise to $10.8 billion by 2015.
 
But the realized size of the market was a mere $73.9 million, with growth to $240.9 million expected by the year 2015. These figures highlight the untapped potential in the Indian market.
 
Market Overview & Opportunity Snap-shot (India):
 
2010
2012
2015
Number of Universities
481
515
548
Number of UG Students
3,100,000
3,875,000
4,843,750
Number of PG Students
300,000
375,000
468,750
% of Students Using Smart-Phones
20%
24%
33%
% of Students primarily accessing Internet on Mobile-Phones
50%
65%
80%
Market Size (US$ Mn)
73.92
104.04
240.97
Market Potential (US$Mn)
3,628.80
6,350.40
10,808.04
Content On-Demand
Visual illustrations; Exam-oriented material and tests; Knowledge-base
 
Applications On-Demand
Real-time collaboration and exchange portals 
 
         
 
The Indian Education market is fairly occupied by traditional organizations which believe that relying on technology dissolves the human aspect of education.
 
To fully realize the potential of smartphones and mobile apps, the traditionally-bound wide-spread teaching fraternity will need hand-holding until they develop awareness and comfort in using technology.
 
Keerthi Chandan is senior analyst – ICT markets at Tavess. For more info contact: [email protected] or go to www.tavess.com

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