Mobile betting to hit $3.6bn in 2009: Juniper

10 Dec 2008

A recently released report from Juniper Research showed that gambling via mobile phones will perform strongly in 2009, led by the UK market, "in stark contrast" to much of the entertainment and leisure sector.

The Juniper Research report found that total wagers on mobile phones are expected to more than double in 2009 to more than $3.6 billion, while user spending on mobile TV and mobile games will be adversely impacted by the global economic downturn.

Also, the report noted that the overwhelming majority of leading European bookmakers now offered some form of betting service on the mobile but regulatory restrictions remained a key impediment to mass adoption, even in countries where mobile betting services were permitted.

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