Mobile communications: increase mobile data revenues with innovative pricing

Mobile communications: increase mobile data revenues with innovative pricing

Openet  |   February 07, 2012
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Pricing is one of the most important marketing tools that a mobile operator uses to promote and position their services.

This handbook provides insights and ideas on how operators can implement innovative pricing for mobile data and how pricing and charging can be used to offer strategic advantages to mobile operators and deliver real value to their customers.
 

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