Mobile games markets surging in India, China, Africa: Juniper

Telecom Asia Staff
18 Mar 2009
00:00

Global revenues from mobile games rose by over 20% to $5.4 billion in 2008 with strong growth across the Indian subcontinent - were sales grew by more than double - Africa and the Middle East as well as in developing nations across the Asia Pacific regions, according to a new report from Juniper Research.

The report found that despite the flatlining of download volumes in countries such as the US and UK, and decreasing growth in Japan, adoption of mobile games continued unabated in the key markets of India and China markets.

Also, Juniper found that more than half of games downloaded by 2012 will be funded by advertising and that operators in Europe and the US need to reduce their demands on game revenue share to encourage developers.

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