Mobile growth marketer expands to Japan

CMO Innovation editors
CMO Innovation

Growth marketer platform YouAppi is expanding into the Japanese market.

With the official opening of YouAppi Japan, the company will be able to help Japan-based CMOs and those targeting the country to acquire users over online channels and identify fraud better.

The company, founded in 2012, uses its OneRun platform for a variety of marketing functions for its clients, from discovery to user acquisition on video, social and other channels through app re-engagement.

The platform features advanced anti-fraud functionality to help CMOs reduce their risks, and offers a single point for streamlining mobile media buying and combining machine learning with the company's proprietary predictive algorithms that reportedly analyze over 250 terabytes of data every day.

With Yoshie Nakabayashi at the helm as the country manager of YouAppi Japan, the company aims to help leading brands, agencies and publishers in Japan to improve their mobile experience.

"A year after closing our B Funding Round which was earmarked for Asia, I'm excited that we delivered nearly 600% growth in the region in 2016, and are now opening a strategically important office in Tokyo," YouAppi CEO and co-founder Moshe Vaknin said.

According to the company, it ran 15,000 campaigns for 450 leading advertisers with 100 billion monthly impressions served around the world over the last four years.

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