Mobile shopping to top $8bn in 2012: Juniper

Staff writer
05 May 2010
00:00

The mobile marketing and retail sector -- comprising mobile advertising, coupons and smart posters -- will exceed $8 billion globally by 2012, according to a new report from Juniper Research.

"Our research and interviews showed that location aware technologies will play a key part,” co-author Howard Wilcox said.

Wilcox said companies like Google and IBM are seeking to exploit the knowledge of where users are located.

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