Monetizing mobile data

02 Dec 2011

Change is driving innovation in the mobile industry. In some cases this innovation is occurring in response to competitive threats, and in others it is enabled due to an innovative culture that spots opportunities and provides solutions.

This white paper highlights the top 10 pricing and charging innovations that operators can use to drive mobile data revenues.

Discussing real life use cases, the paper provides insight and ideas to help operators increase data revenues and deliver a more personal and compelling service. Sample innovative use cases discussed include:

  • Convergence and bundling
  • Partner subsidies (content and advertising)
  • Loyalty and promotions
  • Pricing simulation

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