Motorola to expand MotoMusic service in India

09 Jun 2008

Motorola aims to expand its popular MotoMusic into India soon through its newly acquired pan Asian music service provider Soundbuzz.

Motorola, through its MotoMusic service, has offered mobile music to consumers in China, Hong Kong and Taiwan for over two years.

In a move to strengthen its music delivery capabilities in Asia, Motorola announced in December to acquire Singapore-based Sounduzz, which offers online and mobile music download services on a direct-to-consumer and white-label basis in Southeast Asia, India, Australia and New Zealand.

Chris White, vice president of media applications and service at Motorola, said the acquisition was completed in February, and Soundbuzz's relationship with labels and its end-to-end infrastructure, including subscriber management, content management, payment, client software and media delivery technologies, will allow Motorola to extend MotoMusic into rest of Asia quickly.

He didn't provide the specific timetable of the expansion, but said Motorola is initially targeting an Indian launch "very shortly", followed by Southeast Asia markets such as Singapore, Vietnam and Indonesia.

Established in 1999, Soundbuzz has access to music libraries licenses from Sony BMG, EMI, Warner Music International and Universal Music Group, as well as over 45 independent record labels in Asia, US and Europe.

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