MWC: Anam Announces Three New Major Operators for its SMS Smart Services

Staff Writer
17 Feb 2009

Contact: Patrick Smith, Joshua PR, +44 7734 600553,[email protected]



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Anam Announces Three New Major Operators for its SMS Smart Services

Anam's Smart Services to provide vital customer differentiation in Taiwan, Ireland and Vietnam

Dublin & Barcelona, February 17th 2009: Anam is announcing today that three major, global mobile operators have signed up to Anam's Smart Services for SMS.Anam is a pioneer of value-added SMS services which enable global mobile operators to increase their revenues from SMS so the deals with the unnamed operators mean that Anam will provide increased SMS functionality to help create new, compelling services for subscribers in Taiwan, Ireland and Vietnam.

Some of theSmart Services that Anam is providing as part of these new deals include Messaging+, which adds email-like functionality to SMS, allowing users to forward messages or set up an out-of-office alert; and Anti-SPAM, which blocks unwanted messages on the network, creating a better service for subscribers.

Anam's range of Smart Services also includes Ad-Funded SMS, which inserts ads into text messages to allow operators to increase revenues from advertisers and offer subsidised messaging; Parental Control, which allows parents to block unwelcome messages from their child's handset; and SMS Money Transfer, which allows users to send money to contacts in their address book, simply by using a standard text message.

"Our Smart Services solutions are helping many global operators create new, revenue-generating, SMS-borne services. Subscribers like these services because they can easily understand and access them, yet they also create increased revenues for operators," said Gerry McKenna, CEO of Anam. "Once again we have seen major, global operators turn to Anam to provide the services that will help them increase profits and be key in differentiating them from their competitors."

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