NEC provides digital signage for UNIQLO flagship store

Staff writer
09 Nov 2011

NEC announced the provision of digital signage solutions for Fast Retailing, and their new global flagship store, “UNIQLO New York Fifth Avenue” and UNIQLO's third largest location in the city, “UNIQLO New York 34th Street.”

NEC provides the stores with approximately 430 displays, such as the large quad multi-display, consisting of innovative 46-inch ultra-narrow displays, and its content distribution systems.

The digital signage automatically displays UNIQLO advertisements, including products and models, which contributes to the contemporary atmosphere of the stores and reduces costs for paper-based advertising such as posters.

This digital signage and content are remotely controlled at UNIQLO’s data center in Japan, while NEC’s content distribution system enables flexible content distribution to each store throughout the world. NEC takes a role in the operation of the digital signage systems as well through a private cloud computing environment.

NEC can also provide “PanelDirector,” a total digital signage service solution that capitalizes on NEC's advanced face recognition and audience measurement technologies to create and deliver content and services.

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