Asia Satellite Telecommunications (AsiaSat) and Japan International Broadcasting (JIB) have embarked on a major expansion of their partnership, with JIB now using AsiaSat 7 to broadcast NHK World TV HD, an English language news and lifestyle TV network, and for the continued distribution of its SD channel in the Asia-Pacific.
“Our new HD service will bring a brand new viewing experience of high-quality news and entertainment content to home viewers and travellers in Asia,” said Yoshihiko Shimizu, president and CEO of JIB.
Sabrina Cubbon, VP of marketing and global accounts of AsiaSat, said that introducing an HD service is a strategic and competitive move of all leading broadcasters to attract new audience and satisfy existing viewers’ changing appetite for enhanced picture and sound quality.
“We look forward to continuing to contribute to NHK World TV’s success in the region with our industry leading audience penetration and market knowledge,” said Cubbon.
NHK World TV’s 24-hour programming cycle includes its signature news show, “NHK NEWSLINE”, and a wide selection of technology, lifestyle and entertainment programs, including “great gear,” “TOKYO FASHION EXPRESS,” “Dining with the Chef,” “SPORTS JAPAN” and “Journeys in Japan.”
In addition, the channel offers an assortment of groundbreaking documentaries and specials, including “Asia Insight,” “Inside Lens” and “NHK Documentary.”