Nokia accelerates drive into content and services business

Paul Rasmussen, FierceWireless
03 Apr 2009
00:00

Having revealed that its Ovi apps store had already attracted thousands of developers and content providers wanting to sell through the online store, Nokia has also announced a slew of other service products in its fight-back against Apple and RIM.

Regardless of whether Ovi will reach more than 50 million consumers when on launch next month, as Nokia claims, the company is determined to push forward on a wider front by providing services developed internally.

Firstly, its Point & Find application--which allows people to access information and services through the internet by pointing their mobile phone camera at "real-life" objects - has now entered into a Beta test phase in the UK and US.

In the UK, Turner Europe is using the service to allow users to point their camera phones at various Cartoon Network related objects to access show or product information on their phones. An additional edge to Point & Find, according to Nokia, is that it integrates GPS, thereby supporting location-based capabilities, such as the movie-finding service.

The firm also said it now supports Hotmail using the Nokia email messaging service, which would join Yahoo Mail, AOL Mail, Gmail, and others available on Nokia handsets.

Lastly, a prototype of the Nokia photo browser has been released that will enable users with new ways to browse photos. The app includes \'Face browsing,\' which uses face detection technology to find people\'s faces from pictures and allows them to flick on them to view them more closely. Another feature is the \'MagGlass\' magnifier, which gives a magnifying glass effect for image zooming.

For more on this story:

Mobile News, Mobile Today and Cellular News

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