Nokia Siemens Networks has launched Customer Experience Management (CEM) for Liquid Net, which provides insight into the experience of people using a mobile network and converts that into specific investment and network optimization projects using the company’s Liquid Net software portfolio.
This new approach enables proactive planning and implementation of investments to optimize both customer experience and business return.
CEM for Liquid Net links capacity optimization related investments to customer experience, enabling operators to decide precisely when and where to optimize network performance to improve user experience and protect and grow revenue.
“With CEM for Liquid Net, operators can make investments exactly where capacity improvements are needed to achieve the maximum business impact,” said Tommi Uitto, head of mobile broadband value creation management at NSN.