NTT DoCoMo will release this month 22 handsets in four new series "” docomo STYLE, docomo PRIME, docomo SMART and docomo PRO "” which are "closely attuned to the latest preferences and lifestyles" of mobile phone users. The handsets will be launched starting November 19.
The four series are a shift from DoCoMo's existing lineup of mainly 90xi and 70xi series handsets, particularly 906i and 706i. The company expects the new handsets to perk up business at a time when the mobile phone market has become highly matured and user needs have greatly diversified.
Handsets of the docomo STYLE series are designed like accessories and aimed at individuals who want to project the latest 'look' while those of the docomo PRIME series are for people who prefer to explore the latest multimedia.
Cellphones of the docomo SMART series are for busy people who want to enhance the management of their professional and private affairs while those of the docomo PRO series are "the most advanced, high-spec" mobile phones for those who like cutting-edge digital tools.