NXP relocates automotive sales and marketing HQ in Shanghai

Staff writer
08 Apr 2011
00:00

NXP Semiconductors has established a new China Automotive Technical Center to focus on R&D, system innovation and customer application support, and has also moved its automotive sales and marketing headquarters to Shanghai.

Drue Freeman, vice president global automotive sales and marketing at NXP Semiconductors, has formally relocated from Hamburg, Germany to Shanghai, China effective April.

This move is part of NXP’s strategy to locate more of its customer-facing automotive operations closer to its fastest growing markets. With the creation of the NXP China Automotive Technical Center in Shanghai, NXP is building a regional hub for technical excellence in automotive systems and applications.

NXP’s existing European Automotive Technical Centers are widely recognized as a cornerstone of NXP’s success in the automotive semiconductor market, building upon years of experience in In-Vehicle Networking, Sensors and RFID-based Automotive Security, and providing in depth technical support for customers on challenging issues such as Electromagnetic Compatibility (EMC).

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