Facebook is more popular in Italy than in its three main English-speaking markets (Australia, the US and the UK), but only by a margin of around four percentage points. Italy is the biggest Facebook user at 66% of the web population, followed by Australia, the US and the UK.
France, Germany, Switzerland and Spain are also among the ten countries where Facebook use is most common.
The most popular brand online is Google, with 82% of the internet population visiting Google-branded sites. Google-owned YouTube is visited by 47% of internet users.
For Microsoft, the various non Microsoft-branded sites/services, including MSN, Windows Live and Bing, are visited by 62%, while 48% visit sites with a Microsoft banner.