As operators move to provide new digital services and make increased use of digital channels to engage with customers there are some significant challenges ahead.
Openet surveyed 101 operators on the changes that new digital services and channels are driving in the mobile market.
The results show a clear direction of what operators want to do to bridge the gap between traditional telecoms services and digital.
Download this research paper to find out:
- Where competition is coming from and are operators ready?
- What will be the most lucrative new services
- What new customer engagement functions operators want to provide
- The main obstacles in the move to digital