Mobile operators can increase global data revenues by $47 billion by triggering upsell offers based on real-time customer context (e.g. usage information, application access, location, profile etc).
This is one of the main findings from a survey of 87 operators carried out by Openet in October 2014. This operator survey report analyses the revenue impact of real-time contextual offers.
Download this complimentary survey report to discover how operators expect to:
- Increase offer uptake rates and data revenues with real-time contextual offers
- Reduce churn and costs by further enabling the offers to be purchased and activated on the device
- Reduce time to market by half to enable more tailored offers to be launched rapidly