Operators discuss critical challenges of Digital Operations Transformation at MWC

Telecom Asia special projects team
22 Feb 2016
00:00

“In the process of digitalization, either as a telecom carrier that drives the physical world to the digital world, or as an OTT that provides a variety of applications for users, the ultimate goal is to provide users with a better experience. But what is a better experience? Huawei defines it with ‘ROADS’, which means real-time, on-demand, all-online, DIY, and social, " said Ken Wang, President of Global Marketing and Solution Sales at Huawei. “When we look at the business model from the viewpoint of end-user experience and user behavior, you will find that the IT system (OSS/BSS) cannot not simply be an internal support system, it has to be a production and enabling system that serves customer needs directly. More importantly, it will be critical to build a digital business enabling ecosystem, provide turnkey services for customers, and realize win-win business value between carriers and partners.”

Making DX work for you

Speaking on the theme of "Thriving in a Digital Transformation (DX) Economy: The Telecom Industry", Crawford Del Prete, Executive Vice President and Chief Research Officer for research firm IDC, described DX as a “customer-centric business strategy."

Digital transformation will change many aspects of how customers are engaged and business processes are defines.

"Successful Digital Transformation efforts need to start with leaders who make it a company-wide priority," Del Prete said.

Del Prete listed the three top priorities for DX, noting that the first three are the COO’s direct responsibilities:

  1. Master operations – driving down critical process cycle times
  2. Master information – increasing revenue from new sources uncovered through better information capture
  3. Master customer relationships- Focus on tangible ways to delight customers in unexpected ways through the use of innovative technologies. Measure it through easy to understand metrics such as a net promoter score

"Internal ops and alignment is a DX must-do for success," said Del Prete.

“It is vital they (telecom operators) reinvent their business model, and provide new services for the digital age, delivered in partnership,” said Dong Sun, Ph.D., Chief Architect of Digital Transformation at Huawei. “The old model, where they’re in charge of the end-to-end delivery, is obsolete. Operators must leverage their unique position to optimise their role within new digital business ecosystem.”

“It wasn’t just a Huawei meeting, but we’d rather position it as an industry event which is intended to promote open and collaborative partnerships for win-win outcomes,” explains Dr Sun. “We’re calling on industry leaders, from telecoms and beyond, to work towards an alliance that fosters digital innovation and drives digital businesses.”

For additional information on The Digital Operations Transformation Summit, visit http://www.huawei.com/en/mwc2016/summit/digital-operations-transformation.

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