Operators needs mobile SNS partners

Operators needs mobile SNS partners

Keith Willetts, TM Forum  |   December 11, 2009
Why would growing affinity groups loyal to service providers be good? Because customer loyalty goes straight to the bottom line.
As TM Forum reported in its latest Insights Research Report on customer experience management, small shifts in customer loyalty can have a big impact on profitability. Loyal customers don't need to be tempted with expensive offers to win them back, and their willingness to recommend your service makes them your best salespeople. What better than to have ever-expanding groups of friends telling one another that if they switch to use Facebook on your network, they will get a great tariff and extra goodies thrown in?
To make customer loyalty programs work properly, leaders in the key markets for mobile social networking services -- both mobile providers and social networking service operators -- would need to become more than just arms-length partners. They'd really need to team up. The service provider would get sticky revenues and improved profitability, and the social networking partner would instantly broaden and diversify its user base.
There's an old theory that everyone on the planet is connected, with only six degrees of separation between them; that is, you are only six friends away from every one of the 6.75 billion (and rising) people in the world. That's some social network to play for.
While using social networking services is fun and seems to be the accepted method of communicating with large groups of people at one time, we're starting to see a new wave of online interaction that could play very well to the customer-loyalty smartphone strategy that rewards social networkers who communicate on the same network.
The new Google Wave product significantly changes how we communicate. Imagine having your email, instant messaging, blogs, collaboration tools, games, photo albums and much more all literally on the same page. Think of it as a mashup of Outlook, Skype, Flickr, wikis and anything else that allows you to communicate and share with others.


مركز تحميل

مركز تحميل الصور


دردشات سعوديه

شات كتابي



شات صوتي

نت لوق

منتدى ترحيب

منتدى اسلامي

منتدى اخبار

منتدى رياضي


سياحة سفر


منتدى مسابقات

برامج جوال

بنات حواء

سعودي كول

منتديات كويتيات

شات حلا السعوديه

بسطة بنات

فساتين 2009

توبيكات جديده

شات تعب قلبي

شات الشله

شات الخليج

شات الود

شات الحب

شات مصراوي

شات الغلا

شات العين

شبيك لبيك

سعودي كول

سعودي كام

نت لوق

نت لوج

شات الود

سكر بنات

شات عدن

شات التحليه

شات قلوب

شات وناسه

شات بنات

شات طيف

بنت السعودية

شات قلبي

عرب نار


شات الرياض

شات الريم

بنات نجد

بنات الكويت


دلع نجد


كويت 25

شات حدود

شات جدة

دبي مون

شات حلا

حلا السعوديه

شات كويتي

شات الشرقيه

شات الاحساء

شات الهفوف

كويت 29

كويت 777

حرب القبائل

شات الديوان

شات الدمام

شات الجوف

شات الامارات

شات قطر

شات عمان

شات جنسي

دردشة عراقية

دردشة سورية

دردشة عربية

دردشة مصرية

شات الخبر

شات اجمل انسانه

دروب الوله


بريدة ستي

شات روح


نوكيا ماستر


دردشه بنات فلله

شات غرام


زواج مسيار



شات كتابي بنات

دردشة الحب

شات تويكس


حلا نت

شات برق

سعودي كول 6666

Tell Us What You Think

Add comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <a> <p> <span> <div> <h1> <h2> <h3> <h4> <h5> <h6> <img> <img /> <map> <area> <hr> <br> <br /> <ul> <ol> <li> <dl> <dt> <dd> <table> <tr> <td> <em> <b> <u> <i> <strong> <font> <del> <ins> <sub> <sup> <quote> <blockquote> <pre> <address> <code> <cite> <embed> <object> <strike> <caption>
  • Lines and paragraphs break automatically.
  • Use <!--pagebreak--> to create page breaks.

More information about formatting options

Video from Telecom Channel

Spectrum auctions earn big bucks
India's 3G spectrum auction nets $14.6B, but who benefits? Thailand sets a date for its 3G spectrum auction, again, but nobody is holding their breath. And what is Skype up to?  


Nicole McCormick
Just one operator to fly the Wimax flag
Robert Clark
China gets in an early shot
Gene Reznik, Accenture
Operators need to leverage customer data to enable services based on personalized content
Adlane Fellah and Basharat Ashai, Maravedis
To have the highest market share in Q2
John C. Tanner
The impact isn't just about business models but also voice quality
John C. Tanner
Aims to tackle OS fragmentation with widgets and Web apps. It won't work


Cliff Edwards and Peter Burrows
Samsung and other makers revamp devices after the iPad's debut
Bruce Brda, Motorola
Wimax and LTE will co-exist and complement one another within markets

MWC2010 List

HTC guns for top 3 smartphone makers
Powermat wants to charge your desktop
Femtos outlook improves as cellcos seek offload options
Cheaper smartphones key to broadband takeup

Frontpage Content by Category

Industry experts put their heads together and stick their necks out to call the big trends for 2010


Staff Writer
To survive the next ten years in the free internet world
Staff writer
Lim Chuan Poh will vacate his position by year-end