Oracle gives CRM a boost

19 Nov 2008
00:00

Oracle has added yet another offering to its CRM On Demand line with the introduction of the Oracle Sales Prospector.

According to the company, this new offering leverages collective intelligence and analytics to help sales professionals qualify leads more quickly based on buying patterns.

The product uses Web 2.0 for end-user collaboration and productivity, enabling companies to capitalize on the wealth of data and information about customer relationships contained in blogs, social networks, online communities, shared bookmarks and mash-ups.

In the last 15 months, Oracle has gained new customers in the automotive, communications, financial services, high tech, life sciences, media, professional services, property, public sector, retail and distribution, and not for profit sectors.

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