Orange Business accelerates growth strategy in APAC

Staff writer
25 Nov 2011

Orange Business Services is accelerating its growth strategy in Asia Pacific by focusing on key areas such as network enhancements, cloud computing, strategic partnerships and network-related IT services.

More than 800 enterprise customers in the region are already benefiting from the group’s international network backbone and related IT infrastructure investments of around $998 million (€750 million) in 2011. As part of Orange’s global strategy, Orange Business Services aims to generate $1.3 billion (€1 billion) in revenues in emerging countries in 2015. To meet this challenge in Asia Pacific, Orange is adding customer-facing personnel to focus on opportunities, particularly in China, India and Asean.

In 2011 alone, close to 200 new employees have strengthened Orange’s customer-facing functions particularly in sales and customer support roles in the last six months. Total number of Orange employees is 3,000 people in 36 countries, focusing on targeted services such as very high broadband, unified communications, contact center solutions, video services, security and mobile device management.

Orange Business Services along with SITA, the air transport industry IT specialist, are building a global, high performance, managed cloud computing infrastructure. During 2012, Orange Business Services will complete the implementation of a 10G ring network between Japan, Hong Kong and Singapore providing customer benefits such as classes of service, dynamic bandwidth reallocation, improved SLAs, VPLS and 1G access. Upon completion of this project, Orange will have its Asia Pacific, Europe and US dual 10G belts interconnected.

To support its services growth, Orange has invested in a new solution center in Singapore that gives customers in key industries – banking and finance, oil and gas, logistics and transportation, pharmaceutical and technology – the opportunity to experience demonstrations of solutions that address specific business challenges. A Beijing Solution Center will be launched in early 2012.

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