As the industry is moving towards an internet-based marketplace, telecoms operators worldwide are undergoing business transformation, one way or the other, in a move to dig deeper into the industry value chain and gain new revenue growth through the provisioning of new digital services.
In China, the introduction of the government’s “Internet+” strategy and the maturing of cloud computing and big data technologies are providing a technical basis for carriers' digital transformation and driving them to develop internet-based services.
Big connection strategy
China Mobile, the world’s largest mobile carrier by subscribers, has unveiled a “big connection strategy” as part of its efforts to transform itself into one of the industry’s leading global carriers in terms of digital innovation.
To do so, China Mobile needs to upgrade its BSS so that the system is geared up for digital services and able to deliver a superior customer experience with a fast time to market.
Next-generation BSS transformation for Ningxia Mobile
In accordance with the group's strategy, Ningxia Mobile, one of the provincial operating units of China Mobile, has selected Huawei as its long-term strategic partner for its digital transformation project.
Under the partnership, Ningxia Mobile has built a new-generation of customer relationship management (CRM) powered by Huawei’s Business Enabling System. The Huawei BES is a new generation framework of products and solutions to enable telecoms operators to grow and manage an open and interoperable digital ecosystem. The solution leverages cloud based technologies to provide a new digital customer engagement and service delivery platform that is innovative, highly scalable and cost effective.
Huawei BES in practice
Ningxia Mobile started the implementation of the Huawei BES in November 2015 and launched the new CRM on September 25 this year.
Upon the completion of the project, Ningxia Mobile has significantly improved its operational efficiency by streamlining its product portfolio by 45%, while simplifying the user interface and increasing processing capabilities.
Business benefits to Ningxia Mobile
The Huawei BES has also delivered a range of benefits to Ningxia Mobile:
Diverse and flexible service offerings: Ningxia Mobile can now provide the fusion of traditional products and internet products. Other benefits include real-time big data marketing capabilities, omni-channel collaboration, the capability to provide package DIY customization and an improved user self-service experience.
Agile operation: The deployment also helps the operator deliver a convenient shopping experience for customers and improves operational efficiency. The interface is easy to use, and will allow the operator to prepare for the future adoption of the DevOps agile delivery system.
Maintenance efficiency: The system also enables one-click quick deployment and upgrades, improves service processing performance, saves energy and reduces capex investments, ensures business continuity and achieves cloud-based agile extensions.
Openness capability: The openness and integration capabilities of the Huawei BES enable Ningxia Mobile to provide more enriched digital services to both consumers and enterprise customers.
In the future, Ningxia Mobile also plans to build an enterprise private cloud and big data platform as well as SDN intelligent networks, developing capabilities for intelligent maintenance and thin provisioning of IT resources, while exploring data governance and monetization.