Ozzie warns MS: It's over for the PC

Dylan Bushell-Embling
27 Oct 2010
00:00
Microsoft's departing chief software architect Ray Ozzie has warned the company that the world is entering a post-PC era, and it must adapt more quickly or be left behind.
In a memo to Microsoft employees, Ozzie said the shift beyond the PC to the cloud was inevitable.
“As a direct byproduct of the PC's success...the PC-centric model has accreted simply immense complexity,” he said. “Complexity kills. It sucks the life out of users, developers and IT.”
He said the industry was undergoing a “wholesale reconfiguration in the way we perceive and apply technology.”
Just as the simplicity and approachability were key to the success of the PC, the combination of always-on broadband and connected devices would eventually deliver the same benefits.
“It may take quite a while to happen, but I believe that in some form or another, without doubt, it will,” he wrote.
Ozzie reiterated his call that Microsoft's future was in cloud-centric services delivered through these connected devices.
But he implied that Microsoft will have to step up its game, stating that the company has been on the back foot to its competitors in parts of the services space.
“Certain of our competitors'... execution has surpassed our own in mobile experiences, in the seamless fusion of hardware and software and services, and in social networking and internet-centric social interaction,” he said.

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