Paid apps with trial sell better

Staff writer
22 Mar 2011


Windows team gives update on Windows Phone Marketplace, new tips, policies and regional access program.


Paid applications that include trial functionality are downloaded 70 times more than paid apps that don’t include trial functionality, according to the Windows team.


This expands the number of potential customers to purchase the full paid version.


The team said nearly a tenth of trial apps downloaded convert to a purchase and generate 10 times more revenue, on average, than paid apps that don’t include trial functionality.


Also, more than half of trial downloads that convert to a sale do so within one day, and most of those within two hours.


Mobile Apps Xchange

Staff writer

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